A Timeless Icon in Denim and Workwear
Lee
1889: The Beginning
Lee’s story begins in Kansas, where Henry David Lee founded The H.D. Lee Mercantile Company. Initially focused on distributing groceries and staples, the company quickly grew into a brand synonymous with quality and innovation.
1912: The First Lee Garment Factory
Lee’s journey into apparel began with the opening of its first garment factory in Salina, Kansas. Overalls and work jackets were the first products, setting the stage for decades of trusted workwear.
Innovation and Milestones
From creating the first one-piece coverall in 1913 to introducing the legendary “Union-Alls,” Lee redefined workwear standards. Over the years, it expanded its portfolio with iconic products like the Cowboy Pants (1925), the revolutionary zipper fly (1927), and durable Jelt denim.
From Workwear to Pop Culture
In the mid-20th century, Lee evolved from a trusted workwear brand to a symbol of pop culture. It introduced women’s jeans in 1947, dressed the iconic Big Tex at the Texas State Fair in 1952, and launched bold styles like bell-bottoms and painter jackets in the 1970s.
A Modern Heritage
Today, Lee continues to honor its rich history while embracing innovation. With collections like Lee Vintage Modern and products such as Extreme Motion Jeans, Lee blends archival inspiration with contemporary design to meet today’s lifestyle needs.
At Brandsplus, we’re proud to hold the European Footwear license for Lee—a brand that represents over 130 years of heritage, innovation, and cultural impact. Our mission is to ensure that Lee’s legacy continues to thrive, offering products that resonate with a modern audience while staying true to its roots.
Explore our collection and discover why Lee Footwear remains one of the most trusted and celebrated names.