Where Surf Meets Sustainability
O’Neill
Born in the Waves
O’Neill began its journey in 1952 in sunny California, founded by Jack O’Neill, a pioneer in surf culture. Starting as a surfboard and surf wear brand in San Francisco, O’Neill soon became synonymous with the carefree, adventurous lifestyle of the coast. By the late 1950s, the brand made Santa Cruz its home, where it continues to inspire generations of surfers and outdoor enthusiasts.
The iconic O’Neill logo—a breaking wave—represents the spirit of the ocean and the thrill of riding its waves. Today, the brand is celebrated worldwide for its commitment to high-performance water and snow sports gear, as well as stylish lifestyle apparel for young adults.
A Global Reach with Local Impact
Now headquartered in Luxembourg, O’Neill has expanded its reach to 86 countries, offering a wide range of products, from wetsuits to apparel inspired by active lifestyles. While the O’Neill wetsuit business remains in the hands of the O’Neill family in Santa Cruz, the brand operates through licensed distributors and satellite offices across the globe, including the Netherlands, the U.S., Canada, Australia, and more.
Leading with Innovation and Purpose
O’Neill’s legacy is rooted in innovation. From creating wetsuits that revolutionized cold-water surfing to performance apparel for snow and water sports, every product is designed with the spirit of adventure in mind.
But O’Neill doesn’t just ride waves; it protects them. Through initiatives like the O’Neill Sea Odyssey, over 100,000 young people have learned about marine conservation and the importance of preserving our oceans. The brand’s O’Neill Blue line is another testament to its dedication, focusing on sustainable practices and reducing environmental impact to ensure that the oceans thrive for generations to come.
Join the Movement
O’Neill is more than a brand; it’s a lifestyle. Whether you’re chasing the perfect wave, hitting the slopes, or embracing the laid-back coastal vibe, O’Neill has you covered with innovative, stylish, and sustainable gear.
We’re proud at Brandsplus to partner up with O’Neill and extend their collections via an European license for Footwear.