Denim Born from Real Life
Wrangler
Authentic Performance for Everyday Life
Since 1947, Wrangler has been a brand driven by the needs of its wearers. Launched in Greensboro, North Carolina, Wrangler was born with a clear mission: to create the best possible jeans, jackets, and shirts for cowboys. Over the decades, this commitment to functional and durable design has evolved to meet the demands of modern lifestyles, making Wrangler a trusted choice for millions of people worldwide.
Innovative Roots in Western Heritage
Wrangler’s original designs were crafted with the cowboy in mind, incorporating thoughtful features like:
- Flat rivets that wouldn’t scratch saddles.
- Watch pockets for safe storage.
- Felled seams for extra comfort during rides.
- Seven belt loops, going beyond the usual five for added durability.
These innovations set Wrangler apart, blending functionality with authentic Western style.
Denim for the 21st Century
Today, Wrangler continues to innovate with its Denim Performance platform, crafting jeans that suit modern needs while staying true to its heritage. Whether it’s keeping you warm in winter, cool in summer, or dry during unexpected weather, Wrangler jeans are built to perform. And just like in 1947, your pocket watch—or now your smartphone—is still secure in a Wrangler pocket.
Durability, Style, and Everyday Functionality
Wrangler has always been more than just a denim brand. It’s a symbol of authenticity and resilience, with designs that empower people to take on real life with confidence. From the ranch to the city streets, Wrangler jeans are as tough and reliable as they are stylish.
At Brandsplus, we’re proud to represent Wrangler with a European Footwear License.