We add the + to the brand

Our BrandsOur Expertise

Design

The Design department operates from our Headquarters in Antwerp, Belgium and our design center in Amsterdam. In these locations we collaborate with experienced Brandsplus developers and designers who transform our vision into reality.

Production

Our production takes place at premium facilities across Europe and the Far East, all subject to rigorous yearly audits. Every supplier meets the highest industry standards and maintains all required certifications.

Distribution

We provide specialized handling for key-accounts with specific requirements. Our independent accounts receive service from our dedicated specialized warehouses, which also manage operations for our online shops.

About us

The Brandsplus Group, established in May 2016, manages a diverse portfolio of prestigious licensed brands including Wrangler, Lee and O’Neill throughout EMEA, along with Fila distribution in the Benelux region.

We collaborate with brand owners to extend their reach into innovative products, categories and markets. Our approach involves thoroughly understanding each brand’s DNA before creating designs that authentically represent their aesthetic, business model, distribution strategy, and vision. We maintain production facilities in both the Far East and Europe.

Factories

Licensed Brands

Distributed Brand

Meet our brands

Wrangler

Footwear License
EMEA

Lee

Footwear License
EMEA

O’NEILL

Footwear License
EMEA

FILA

Agency
BENELUX

More to come…

Highlights